A book fair is an opportunity to marvel at the massive amount of money pouring through various nooks of the publishing industry. It’s also, of course, a venue for ingenious book publicity. Here’s some of the most eye-catching standalone marketing from the most recent edition of the London Book Fair.
An adorable miniature book-shaped business card, for a representative of Bangon Books, the publisher of The Golden Key
A sloth-centric “Hang out with me!” business card, showcasing the work of British illustrator Izzi Fitch
A simulated passport, containing the border-challenging poem “Passport” by Maltese writer Antoine Cassar
A mini sample from Sophia K. Bennett and Christopher Bennett’s children’s book I Can’t Sleep on That!, with a QR code on the opposite side for illustrator Stag Prints
A poster hung on a bathroom stall, facing the toilet user, promoting both the value of a quiet space and the introverted creativity of Latvian authors
Another bathroom publicity stunt: free tampons and sanitary pads in a case advertising Emma Barnett’s upcoming book Period.
A pillow-shaped card from the perspective of Mr. Pillow, a character created by Ukrainian illustrator Dariia Bila