The Book World Takes the Ice Bucket Challenge
It’s become a pretty commonplace thing to see ALS Ice Bucket Challenge videos pop up on YouTube, Facebook, Instagram, Tumblr, and/or Twitter. It was only a matter of time before it started showing up in the book world. The first author I saw take the challenge was one Stephen King.
https://storify.com/CassandraNeace/the-book-world-takes-the-ice-bucket-challenge