This video is sponsored by Mad Men Unzipped!
Mad Men Unzipped is the story of the Mad Men fan phenomenon. Four media psychologist—who are also dedicated Mad Men fans—explore how the Mad Men’s viewers make meaning from fictional drama. It also includes interviews with contemporary advertising industry professionals and their view of the ad business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand how fans use the show to debate complex social issues.
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