WONDER WOMAN Marketing Lacking? Rioters to the Rescue!
I recently found out that the Wonder Woman film hits theaters June 2nd (ohmygodI’mSoExcited!) thanks to articles pointing out that Wonder Woman doesn’t really feel like it’s getting much promotion. As someone who has been dying for more Wonder Woman–ever since Lynda Carter’s long ago show–it sure does feel like there isn’t much promotion.
I mean, I thought it was coming out this fall. And everyone I know who is as excited as me for this movie was just as surprised to learn it hits theaters in a month. To compare with other blockbuster comic movies: Even if I had no interest in Guardians of the Galaxy Vol 2 (I love Guardians!) I would still know ALL about it– especially, since Chris Pratt’s face seems to be everywhere; I still haven’t gotten around to watching Suicide Squad but I feel like I did watch it because of all the promotion. I don’t know what’s really happening in regards to Wonder Woman’s marketing–there are plenty of posts, arguments, and theories popping up, including that it’s coming after the premiere of Guardians 2–but I do know that I want to see Wonder Woman and Gal Gadot on everything. Everything!
So much so that I asked fellow Rioters to help with great marketing ideas:
Wonder Woman + Fage Greek Yogurt: I can see it now—“Back on Themyscira, Diana ate a delicious Mediterranean diet of olives, feta, and, of course, Greek yogurt. Now that she’s in Man’s World, nothing reminds her of home so much as a tasty cup of Fage yogurt mixed with honey.” Seriously, how is this not already a marketing campaign? — Charles Paul Hoffman
Wonder Woman + Fage Greek Yogurt: I can see it now—“Back on Themyscira, Diana ate a delicious Mediterranean diet of olives, feta, and, of course, Greek yogurt. Now that she’s in Man’s World, nothing reminds her of home so much as a tasty cup of Fage yogurt mixed with honey.” Seriously, how is this not already a marketing campaign? — Charles Paul Hoffman
