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First Color Kindle Announced by Amazon

Amazon's popular e-reader is getting a bit of a makeover with soft, muted colors. Here's what we know so far.

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Oct 16, 2024

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Amazon has just announced a slew of new and upgraded e-reader devices. Among them is the company’s first ever color e-reader: the Kindle Colorsoft.

Since the Kindle’s release in 2007, the e-reading device has had a black-and-white screen to prevent pixelation, but the new Colorsoft doesn’t just offer soft colors. The 7-inch display minimizes stray light, has a layered coating to improve optical performance, and a battery that lasts weeks.

The new Kindle Colorsoft can be preordered now for $279.99, and ships out October 30th.

Learn more about the device on CNBC and on the Amazon information page.

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