
6 Reasons to Adore Audible’s New Romance Package
Romance readers are notoriously voracious readers. According to the Nielsen Romance Buyer Survey released in 2016, sales of the romance genre makeup twenty-nine percent of the entire fiction market in terms of sales. That’s a whole lotta love stories. We already know romance readers love digital ebooks, and with Audible’s newly announced Romance Package, the audiobook retailer is aiming to capture the same readers who adore ebooks with their curated audiobook collection. I gotta say, there is a whole lot to like about the deal. The package will be a $6.95 per month add-on for Audible members and can also be purchased for $14.95 as a standalone service.
“Romance readers are some of the most savvy, enthusiastic, well-versed, and devoted fans in the world,” said Audible Chief Content Officer Andy Gaies in the official press release. “With Audible Romance, we’ve combined the expansive catalogue and impressive tech that make Audible so attractive to begin with in order to create a customized, appealing experience to satisfy the appetite of this voracious audience.”
In addition to the typical Audible perks of portability (due to the prevalence of smartphones and smart speakers), the package has some totally new and totally rad features. So what exactly is Audible Romance and why should romance readers purchase it?
- It’s unlimited. Yep, unlimited. For any book in the package, you pay the flat fee per month and then listen to your heart’s content. The unlimited aspect is incredibly unique for romance audiobook services. For Audible members that means you’ll get your Audible credit(s) plus an unlimited number of package-designated books. In searching the catalog of the new package, I’m not sure it would work for me as a standalone service since many of the books I have flagged for future Audible credits aren’t included. However, I can find plenty of books in the Audible Romance that I want in my brain.
- Categories. Audible Romance divides up books in the package into categories or, essentially, romance subgenres. For romance readers who are active in the romance community, this option is probably the best way to search for audiobooks since it uses popular Romancelandia lingo. A few examples of the categories are small town, Regency, political, and LGBTQIA. If you are looking for something specific, Audible can take you right to books that match your interests. From the official press release: “Each micro-category will have its own browse page, and listeners can enjoy audio samples from each title included before diving into the full story.” As a dedicated paranormal/science fiction romance reader, in searching the site I did find the lack of a paranormal category to be weird. Instead, you’ll find paranormal shifter romances under animal and beasts, which is…odd, and not very precise. However, the lack of a paranormal category isn’t a deal-breaker for me.
My public library does have a good collection of fiction audiobooks, but I find their romance selection to be lacking. So, I grabbed an add-on membership to Audible just as soon as the Romance Package was released. Since I can consume an audiobook a week, it’ll be well worth the $6.95 a month.
For anyone who isn’t sure if the new option is right for you, there is a free trial. So listen away, skip to the good parts, and search for revenge plot romances to your heart’s content. Audible has got you covered.