10 Recent Google Trends in the World of Books and Reading

Popularity is a fickle thing, and not to be trusted. Lucky for us, Google knows what’s hot and what’s not. I took a look at a few terms people search for on Google, using their clever Trends tool. Trends allows you to see the popularity of a search term over time, so we can actually see how many people are searching for something on Google. Like, say, “curling” (guess which years are winter Olympics years):

But exciting as curling is, I’m more interested in books. So, I present: Trends in Books and Booky Stuff: The graphs all measure a terms relative popularity from 2005 to today, so there is always a peak point, against which the overall popularity is measured. You grok? Good. Let’s get started.

1. “Books”

2. “Book”

3. “Reading”

4. “Amazon Kindle”

5. “J.K. Rowling”

6. “50 Shades of Grey”

7. “Stephen King”

8. “The Great Gatsby”

9. “Short stories”

And finally, just for fun…

10. “Sex in books”

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