Book Trailer

Trailer Face-Off: THE TWELVE

Cassandra Neace

Staff Writer

Cassandra Neace is a high school English teacher in Houston. When she's not in the classroom, she reads books and writes about them. She prides herself on her ability to recommend a book for most any occasion. She can be found on Instagram @read_write_make

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Howdy! We’re back with another Trailer Face-Off. This time, we’re looking at one of the titles featured on Book Riot’s Best Books of 2012 list – The Twelve by Justin Cronin. Months before the book’s release, Waterstones released this cinematic trailer.

[youtube]https://youtu.be/qRdP1bkp4Mc[/youtube]

Later in the summer, Random House posted this trailer, more in the style of a TV commercial.

[youtube]https://youtu.be/R9EagZHGOI4[/youtube]

Which trailer is more likely to make you buy the book? The one that feels like a movie trailer or the one that looks like it belongs on your TV?

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