#marketing

My Frustrations with First Person Jacket Copy in Romance

When it comes to descriptions, one reader explains why she avoids first person jacket copy when browsing books.

Stop Comparing New Releases to Fifty Shades of Grey

One Rioter explains her reading pet peeve of seeing romance novels marketed or described as "the next Fifty Shades of Grey."

We Have Questions About James Patterson’s Self-Destructing Book

James Patterson's new book, Private Vegas, has an interesting marketing campaign which includes a self-destructing book

Why Do We Pick The Books We Do?