Website Advertising

Site Skin Takeovers

Go big and bold with our site skin takeovers. Be the first thing our audience sees when they visit the Book Riot site.

Run-of-Site Display Ads

SKINAvg. ImpressionsAvg. CTRDuration
US Skin Takeover ($1,500)250,0000.20%24 Hours
Canada Skin Takeover ($500)85,0000.20%7 Days

Themed Content

Interested in a themed post but want to get genre-specific? We now offer our sponsorship placement for our genre-themed posts, all of which include a newsletter push to the corresponding genre lists. It’s truly the best of both worlds when it comes to reaching your targeted audiences.

Themed Post Newsletter List
Custom Themed Post ($700)Best of Book Riot
YA Themed Post ($850)What’s Up in YA
Mystery/Thriller Themed Post ($700)Unusual Suspects
Romance Themed Post ($550)Kissing Books
Sci-fi/Fantasy Themed Post ($700)Swords & Spaceships
Comics Themed Post ($550)The Stack
Horror Themed Post ($600)The Fright Stuff
Non-fic Themed Post ($500)True Story
LGBTQIA+ Themed Post ($600)Our Queerest Shelves
Historical Fiction Themed Post ($550)Past Tense
Children’s Lit Themed Post ($600)The Kids Are All Right
BIPOC Themed Post ($500)In Reading Color
Librarian Themed Post ($750)Check Your Shelf
*Must Reads Sponsored Post ($500)N/A
*Bestseller Sponsored Post ($250)N/A
*Newsletter push not included with placement

Themed Takeovers & Video Sponsorship

If you’re looking for a high-profile product for your title, we offer day-long and week-long themed takeovers of the website. With these products, you’ll get a little bit of everything, all created around a theme created by our team of editors.

Our video products include sponsorship of a themed bookish video created by our editors, promoted on both the Book Riot Instagram and TikTok accounts.

The Featured Trailer product is an on-site sponsorship promoting book trailers.

Themed TakeoversSocial Video Sponsorship
Themed Day Takeover ($5,500)Featured Trailer ($350)
Themed Week Takeover ($7,500)Sponsored Social Video ($500)
“Best of” Sponsorship ($5,000)


Our on-site giveaway is a low-effort product that requires minimal creative and lives on-site for 7 days. The opt-in rate is over 50% for all of our giveaway lists. Once your giveaway concludes, our team sends you a file with the opt-in emails and the winner(s) of your giveaway. The client is responsible for prize-fulfillment.

GiveawaysEntries/Opt-in RateSubscribers
On-site Giveaway ($1,750)1,027/59%153K
Canadian On-site Giveaway ($400)322/58%8K
Kid-lit Giveaway ($500)542/59%22K
Instagram Giveaway ($600)N/AN/A
Email Acquisition Campaign – $2 per email, $5,000 (2,500 emails) is the minimum spend.