Podcast Advertising
Host-read podcast ads have proven to be one of the most effective forms of marketing. We offer programmatic podcast ads for a customized buying option. We also have a wide range of general and genre-specific shows, all featuring host-read ads.
80%
Book Riot podcasts fall above the avg. of 80% completion rate for shows of similar length and genre.
Podcast Ads
| Run-of-Podcast | Description |
|---|---|
| Run-of-Podcast | The Run-of-Podcast delivers ads programmatically across all Book Riot Podcasts. With a monthly capacity of 500,000 impressions, we offer tailored bookings starting from 8,000 impressions at $50 CPM Our flagship shows are booked via Run-of-Podcast. More information on those can be found below. |
| Book Riot Podcast | Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors. |
| All the Books | A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors. |
52%
Of listeners listen to 5+ hours of podcasts, with 41% spending an avg. of $24 per month on books
Genre Podcasts
| Genre Podcasts | Avg. Impressions | Subscribers |
|---|---|---|
| Hey YA ($100) | 1K estimated impressions 60 second midroll placement | A podcast exploring everything that’s new and wonderful in the world of YA. News, recommendations, and much more. |
| Read or Dead ($100) | 1K estimated impressions 60 second midroll placement | A podcast for mystery and thriller reading recommendations (new and older releases!) and genre news. |
| When in Romance ($100) | 1K estimated impressions 60 second midroll placement | A bi-weekly Romance podcast for reading recommendations, industry news, and lots more. |
| First Edition ($200) | 4K estimated impressions 60 second midroll placement | First Edition is a podcast series focused on literary fiction, book history, and the world of publishing. |
65%
of listeners have purchased a product as a result of hearing it in our podcast
Run-of-Audio Excerpts
| Run-of-Audio Excerpts | Description |
|---|---|
| Run-of-Audio Excerpt | Our Run-of-Audio Excerpts feature a host-read midroll and a 7-minute audiobook excerpt provided by the client. Bookings start from 8,000 impressions at $50 CPM. Our flagship postroll excerpts are booked via Run-of-Audio Excerpts. More information on those can be found below. |
| Book Riot Postroll Midroll Example (60 seconds) Postroll Excerpt (7 minutes) | Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors. |
| All the Books Postroll Midroll Example (60 seconds) Postroll Excerpt (7 minutes) | A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors. |
| First Edition Postroll | First Edition is a podcast series focused on literary fiction, book history, and the world of publishing. |