Podcast Advertising

Host-read podcast ads have proven to be one of the most effective forms of marketing. We have a wide range of general and genre-specific shows, all featuring host-read ads. We also offer programmatic podcast ads for a customized buying option.

80%

Book Riot podcasts fall above the avg. of 80% completion rate for shows of similar length and genre.

Podcast Ads

Book Riot Flagship PodcastsDescription
Book Riot Podcast Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors.
All the Books A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors.
Price – $50 CPM, minimum booking is 8K impressions. 500K impressions available per month across Book Riot podcasts.

52%

Of listeners listen to 5+ hours of podcasts, with 41% spending an avg. of $24 per month on books

Genre Podcasts

Genre PodcastsAvg. ImpressionsSubscribers
Hey YA ($100)1K estimated impressions
60 second midroll placement
A podcast exploring everything that’s new and wonderful in the world of YA. News, recommendations, and much more.
Read or Dead ($100)1K estimated impressions
60 second midroll placement
A podcast for mystery and thriller reading recommendations (new and older releases!) and genre news.
When in Romance ($100)1K estimated impressions
60 second midroll placement
A bi-weekly Romance podcast for reading recommendations, industry news, and lots more.
SFF YEAH! ($100)1K estimated impressions
60 second midroll placement
A podcast dedicated to the latest happenings and our favorite recommendations from the worlds of science fiction and fantasy
First Edition ($200)4K estimated impressions
60 second midroll placement
First Edition is a podcast series focused on literary fiction, book history, and the world of publishing.

65%

of listeners have purchased a product as a result of hearing it in our podcast

Custom Postroll Audio Excerpts

Custom PostrollsAvg. ImpressionsDescription
Book Riot Postroll ($500)

Midroll Example (60 seconds)
Postroll Excerpt (7 minutes)
60 second midroll/5K Impressions
7 minute excerpt/4K Impressions
Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors.
All the Books Postroll ($500)

Midroll Example (60 seconds)
Postroll Excerpt (7 minutes)
60 second midroll/5K Impressions
7 minute excerpt/4K Impressions
A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors.
First Edition Postroll ($350)60 second midroll/4K Impressions
7 minute excerpt/3K Impressions
First Edition is a podcast series focused on literary fiction, book history, and the world of publishing.