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MAD MEN Season 6 Premiere Live-Blog

Jeff O'Neal

CEO and co-founder

Jeff O'Neal is the executive editor of Book Riot and Panels. He also co-hosts The Book Riot Podcast. Follow him on Twitter: @thejeffoneal.

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This live-blog event is sponsored by Dollars and Sex by Marina Adshade. Like Freakonomics, Dollars and Sex takes economics and converts it into a sexy science by applying the principles of supply and demand, and other market forces, to matters of love, courtship, sex, and marriage. As she does in her hugely popular blog, author Marina Adshade explores the marketplace for sex and love using research, economic analysis, and humor to reveal just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives. Call it “Sexonomics.” _________________________ _________________________ Sign up for our newsletter to have the best of Book Riot delivered straight to your inbox every two weeks. No spam. We promise. To keep up with Book Riot on a daily basis, follow us on Twitter or like us on Facebook. So much bookish goodness–all day, every day.