Handmaids Walk the Streets of Austin, Texas

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Jeff O'Neal

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Jeff O'Neal is the executive editor of Book Riot and Panels. He also co-hosts The Book Riot Podcast. Follow him on Twitter: @thejeffoneal.

Sometimes a PR stunt hits a little too close to home.

This week at Austin’s SXSW festival, Handmaids from Margaret Atwood’s The Handmaid’s Tale are walking the streets to promote Hulu’s upcoming adaptation of the novel. And are also kind of freaking me out.

According to the show’s official Twitter account, you can ask them “Should we walk by the river?”….which if you know the book is eery.

Here’s a snapshot of sightings from the city over the last few days:

The series is premiering April 26th on Hulu. Check out the official trailer.