Comics/Graphic Novels

B-List Bonanza: The Cabbage Merchant

S.W. Sondheimer

Staff Writer

When not prying Legos and gaming dice out of her feet, S.W. Sondheimer is a registered nurse at the Department of Therapeutic Misadventures, a herder of genetic descendants, cosplayer, and a fiction and (someday) comics writer. She is a Yinzer by way of New England and Oregon and lives in the glorious 'Burgh with her husband, 2 smaller people, 2 cats, a fish, and a snail. She occasionally tries to grow plants, drinks double-caffeine coffee, and has a habit of rooting for the underdog. It is possible she has a book/comic book problem but has no intention of doing anything about either. Twitter: @SWSondheimer

It struck me not long ago that B-list comics villains, especially those with roots in the DC mythos, have enjoyed a renaissance since the advent of The CW’s Arrowverse. Their presence has been particularly notable on The Flash, where not only have we been treated to a revival of Mark Hamill’s Trickster and the cerebrally enhanced Gorilla Grodd, but a storyline that made King Shark, of all characters, relevant again.

B-list heroes, however, haven’t gotten quite the same bump and I can think of a few who deserve a little love and air time. Those who endure terrible hardship in the name of that which they love most, who struggle, who survive against all odds. And against all vegetable thieves. Now remember, not all heroes wear capes (and as sartorial legend Edna Mode reminds us at ever opportunity, there’s a persistent school of thought none of them should) though this week’s lesser cult favorite could be considered a completely different sort of C-lister by virtue of his cruciferous darlings.

Friends, allow me to present Cabbage Merchant.


Name: Cabbage Merchant. Yes, that is his name. Well, it’s his title but it’s the closest we’ve got. He has also gone by Cabbage Corps. Don’t look at me like that, I did not name him.

Place of Birth: Earth Kingdom

Profession: Cabbage merchant, founder of Cabbage Corp

Enemies: The passport attendant, Team Avatar (probably not on purpose), any people or animals who destroy his cabbages which is pretty much everyone


Listen, this poor dude just wanted to live. He loved his cabbages and he wanted everyone else to love them too, but fate…man, fate had it out for him. Every time he thought he’d found the perfect spot from which to offer his wares, those damn kids (AKA Aang, Katara, Sokka, Toph, Zuko, Suki, etc.), one of their damn pets (Momo, Appa…) or some damn spirit would come tearing through, upend his cart, crush his cabbages, and leave him bereft. His standard refrain of “My cabbages!” cannot even begin to cover his anguish.

It all started in Omashu when King Bumi threw Aang and Co. a party instead of beheading them for destroying his stock, and then the king himself busted up the replacement cart while cavorting with the kid. And destroyed his cart a second time while feeding pirates (the nerve), and then a passport officer forbade the merchant from bringing his produce aboard the ferry to Ba Sing Se due to the possibility of cabbage slug infestation, which his cabbages could not possibly have (they did). After restoring his stock in Ba Sing Se, the Cabbage Merchant found himself the target of a rabaroo who devoured all of them.

The only silver lining to his ring of encounters with Team Avatar was the impetus for the Merchants inclusion in a play about Aang’s adventures with his friends.

After the Fire Nation’s rein of terror came to an end, the Cabbage Merchant decided a restaurant might be safer for his beloved heads of cruciferous goodness and set up shop only to be visited by the Avatar and several of his new acolytes; he allowed them to stay due to a paucity of business but regretted his choice when Aang used his establishment as a jumping off point to the spirit world and an earthquake…brace yourself…tipped over all of his cabbages.

Surrendering to fate at last, the Cabbage Merchant set up a car manufacturing business he named Cabbage Corp. Extremely successful, he left the business to his son. Outside Cabbage Corp headquarters is a triumphal statue of the Merchant, one hand offering a cabbage to the heavens, standing beside a full cabbage cart.

I…honestly could not tell you why this is such a hilarious running gag. It shouldn’t be. The writers and voice actor on Avatar didn’t expect it to be. In an interview for NickALive!, James Sie revealed that that his appearance was intended to be a one-off gag but the Merchant ended up being so popular he not only became an occurring character across three seasons of Avatar but appeared in sequel series The Legend of Korra as well. In Slate’s “An Oral History of Avatar: The Last Airbender’s Cabbage Merchant,” Sie explained, “I never invested too much in his backstory because I didn’t think he’d be coming back. I just knew that he had a deep, abiding, somewhat strange attachment to his produce. That was my guiding principal. That he loved his cabbages.”

And yet, the Cabbage Merchant remains one of the most popular, enduring characters from the Avatar canon to date. People quote him. He’s a popular cosplay. The Cabbage Merchant appears in the Avatar comics. And, as all heroes who have truly arrived, there’s an official Funko Pop made in his image. There is no doubt in my mind the Cabbage Merchant will endure as any true B-lister does: forever.