Ultra Violet YA: The 2018 Pantone Color of the Year and Young Adult Covers

Every year, the design world waits with bated breath for Pantone to announce the color of the year. The color is chosen based on trends found by experts who are sent around the world to see what colors might be on the cusp of becoming important, and when Pantone makes their announcement, it helps designers in every field find a direction for the new year.

Ultra-violet-ya-books-featured-imageThis year, Pantone announced that the color for 2018 is Ultra Violet. When they made this announcement, several of my design friends expressed their distaste: shouldn’t it be a rich burgundy? Maybe a jewel-tone? Alas, the decision was made. Ultra Violet is a cool blue-purple that you’d be hard-pressed to find in nature, outside of maybe a spectacular sunset or somewhere in deep space.  The Pantone people say that Ultra Violet is a “complex and contemplative” color with “mystical and spiritual properties.”  They say that it “energizes and inspires connection.” I haven’t seen Ultra Violet used many places yet, but one area where I have seen the color popping up was on the covers of some of my favorite YA releases of 2018.

What do you think? Do these covers say “complex and contemplative”? Do they inspire or energize?

Crescent-stone-matt-mikalatos

The Crescent Stone by Matt Mikalatos

zenith-sasha-alsberg-lindsay-cummings

Zenith by Sasha Alsberg & Linsay Cummings

 

Final-Six-alexandra-monir

The Final Six by Alexandra Monir

 

Say You'll Remember Me

Say You’ll Remember Me by Katie McGarry

 

Honor-Among-Thieves-rachel-caine-ann-aguire

Honor Among Thieves by Rachel Caine & Ann Aguirre

Broken-Beautiful-Hearts-kami-garcia

Broken Beautiful Hearts by Kami Garcia

beneath-the-sugar-sky-senan-mcguire

Beneath the Sugar Sky by Seanan McGuire

between-the-blade-and-the-heart-amanda-hocking

Beneath the Blade and the Heart by Amanda Hocking

gunslinger-girl-lyndsay-ely

Gunslinger Girl by Lindsay Ely

 

shadowsong-jae-jones

Shadowsong by S. Jae-Jones

defiant-lesley-livingston
The Defiant by Lesley Livingston

Heart-of-Iron-ashley-poston

Heart of Iron by Ashley Poston

Catwoman-Soulstealer-sarah-maas

Catwoman: Soulstealer by Sarah Maas

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