12 Creative Examples of Bookish Advertising

On my evening commute through the city of Houston, I pass a billboard that looks a lot like this:

Book People Unite

In a city that is regularly ranked as one of the country’s least literate (56 out of 77 in last year’s rankings), a billboard that reminds people of the fundamental importance of reading is a pretty awesome sight. Every time I drive by, it makes me smile. It also makes me wonder why I don’t see more bookish advertising. I dove into the depths of the internet (I googled it), and I found more than a few examples.

Notably, most of the examples out there are from other countries. Some are for bookstores, some for libraries, others for literacy organizations.  There’s even one for a restaurant – located in a library. Here are eleven of my favorites:

literacy-foundation-cinderella-small-59359

Literacy Foundation, designed by Bleublancrouge (Canada)

peca-ads-2_ingles

Book Biennial of Pernambuco, designed by Coletivodedois (Brazil)

Typographic Superhero

Personal Project, designed by Jake Roberts (New York)

 

livronauta_shakespeare

Livronauta Comics and Old Books, designed by Yeah! (Brazil)

pp-mcguinness-booksale

P.P. McGuinness, designed by Whybin/TBWA (Australia)

pulp-books-bar-600-46436

Pulp Books, designed by Lowe and Partners (South Africa)

Colsubsidio_Book_Exchange_1

Colsubsidio Book Exchange, designed by Lowe/SSP3 (Colombia)

Words Create Worlds

Anagram Bookshop, designed by Kaspan (Czech Republic)

Become Someone Else

Mint Venetu, designed by Love Agency (Lithuania)

The-right-book-will-always-keep-you-company-Stalin

Stiematzky, designed by ACW Grey (Israel)

New Taste for Knowledge

Mo’Men, designed by DDB Cairo (Egypt)

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Jason Reynolds, Jesmyn Ward, and Joe Hill talk about their favorite books in our new podcast, Recommended. Download it for free from Apple Podcasts or Google Play.
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