Critical Linking: The Most-Read Stories, July 29th – August 3rd, 2013

Here are the most-read stories from the last week in Critical Linking…


The study was conducted over 10 days at a local bookstore, during which the store smelled like chocolate for half of its business hours. Researchers analyzed the behavior of every fifth customer that entered the store — a total of 201 patrons — and found that customers were twice as likely to look at more than one book when the store smelled like chocolate.

This is cheating. Delicious, evil cheating. Let’s try bacon next.


People die in bookstores more often than you think would happen when taking a job at a bookstore. It happened twice during my time there, both times like this: Someone walks into a bookstore. Wanders around, maybe gets a cup of coffee. Gathers an assortment of books. Is lucky enough to find an open chair. Sits in the chair. Dies.

And not **dies”” but dead dies. Finito. Ende.


Disney made the announcement late Monday, saying that it had decided to move forward with a live-action movie based on the first and second installments of the best-selling children’s book series “Artemis Fowl,” about a 12-year-old boy who is a millionaire, a genius and a criminal mastermind.

Good news for fans. Side note: doesn’t criminal mastermind imply “genius”? Are there non-genius criminal masterminds? Also, are there non-criminal “masterminds”?


  • A full 50% say reviews posted by other readers to retail sites are most important to them when selecting a book to read.

A bunch of interesting stuff in this survey, but this particular stat blows me away.


The time-honored art of browsing in a bookstore or library is a good way to indulge random acts of discovery. It’s nice to remind ourselves that we readers often don’t know what we’ll like until we try it.

The beauty of this sentiment is that, unlike when your parents made you try brussel sprouts, you can always put the book down if you don’t like it.

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