French Company to Technophiles: Hating Paper is Harder in the Bathroom

It may be trite to say it at this point, and it may be a bit more complicated than this in the end, but the French have a very different relationship to books and literary culture than Americans do. France has, for example, a long and continuing history of television shows devoted to discussing philosophical texts (whereas the philosopher-king of American television may be, God help us, Ryan Seacrest).

And have you seen this?

American toilet tissue manufacturers usually go with cartoon bears or treacly angels to sell their wares. But one French company has released this ad poking fun at technophiles’—old-fashioned!—anti-paper condescension (and at obnoxious, mansplaining husbands). In the process, amusingly enough, the ad makes a larger argument for the continued usefulness of paper both in and out of the bathroom.


Sign up for our newsletter to have the best of Book Riot delivered straight to your inbox every two weeks. No spam. We promise.

Sign up for our newsletter and watch your TBR explode.
The new Kindle Oasis is waterproof! And we have one to give away for someone to try in the bath or beach or really whatever liquid. Up to you. Go here to enter for a chance to win, or just click the image below good luck!