Critical Linking

Critical Linking: June 27th, 2013

Our daily round-up of bookish links. Tastes great with coffee.

 

Noted advertising agency Leo Burnett enlisted the magic of paper artist Helen Musselwhite to help with an ad campaign to promote reading and awareness of the natural world for McDonalds in the UK.

Love this.

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But Sir Mervyn said Jane Austen was the leading candidate to become the next figure on the £10 note, having previously been a reserve choice.

Like Lizzy, Austen might be late to get picked, but come out ahead in the end.

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Despite claims that Bruce Wilkinson’s The Prayer Of Jabez: Breaking Through To The Blessed Life, “totally changed [her] worldview,” payroll secretary Brenda Haskell is the same shallow, distracted person she has always been.

Gah, it stings because it’s true…

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“Certain categories [of eBooks] have a much larger digital adoption than others,” Dobson said. “The genres were among the first where readers took to the digital format and the ratio of readers of digital, as opposed to physical, are much, much higher.” In the case of some genre titles, as much as 60 to 70 percent of the sales are digital. “I think there is an enormous audience in digital right now,” Dobson said. “It’s actually where the action is.”

Wait, are you saying that digital stuff is growing?

 

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