A Brief Guide to Bookstagram

Kate Scott

Staff Writer

Kate Scott is a bookstagrammer and strategic web designer serving women business owners and creative entrepreneurs. Follow her on Instagram @parchmentgirl and visit her website at katescott.co/books.

The popularity of Bookstagram, the book community on Instagram, is raging right now. Here’s the scoop on all the hottest bookish hashtags for your viewing pleasure.

  • I thought #booksactually was a just clever play on the title of the movie Love Actually, but as it turns out the hashtag was inspired by a wicked awesome indie bookstore in Singapore. They even have their own documentary and an Instagram account you can follow.
  • Some people do actually post beach reads under #readingforfun, but I found out it’s also a great hashtag for intellectual showoffs who want to brag about their reading conquests. Strangely enough, I also discovered snapshots of a few suspiciously racist titles such as Not a Genuine Black Man and White Girl Problems. Hmmm…
  • #readingbuddy: the unofficial Instagram hashtag for posting photos of your adorable pet posing with a book. Prepare for cuteness overload.
  • #dailybookpic is out of commission, but #estellagram, a daily photo challenge created by The Estella Society, has grown to take its place.
  • Feeling compassionate? Take some time out of your day to pity the poor souls who post under #readingsucks. I saw a picture of an Ann Rinaldi book marked with this hashtag, had a flashback to my childhood, and almost started tearing up. #sosad
  • #bookstagram is a real hashtag! It’s basically a mash-up of all things book-related—a lot of memes, quotes, and cool stuff like this bookish pendant necklace.
  • Most of #bookfetish is just straight-up book cover/spine images, but thanks to a few hashtag literalists, I will never be able to watch a Jeremy Renner film again.
  • Books on shelves, books on stairs, books in stacks, books in chairs, #booksonbooksonbooks.
  • PSA: #readingissexy is not an Instagram tag. Someone needs to fix this now.
  • Read in style with #readingglasses.

Other bookish hashtags worth checking out: #readingisawesome, #readingisawesometastic, #booktastic, #bookgasm, #bea13, #booksigning, #booksworthreading, #readinglist, #bookswag, #readingisfundamental, #readingrainbow

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