Trailer Face-Off: THE TWELVE

Howdy! We’re back with another Trailer Face-Off. This time, we’re looking at one of the titles featured on Book Riot’s Best Books of 2012 list – The Twelve by Justin Cronin. Months before the book’s release, Waterstones released this cinematic trailer.

Later in the summer, Random House posted this trailer, more in the style of a TV commercial.

Which trailer is more likely to make you buy the book? The one that feels like a movie trailer or the one that looks like it belongs on your TV?


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