Critical Linking: May 3, 2012

“A recent Pew Research Center report uncovered a digital divide in the use of e-books. People less likely to use e-books include Hispanics, those without a high school diploma, the unemployed, rural Americans, and those with household incomes of less than $30,000.”

Great. Just wonderful.

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Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.

I think this isn’t about books, but the larger retail war between Amazon and Target.

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“Oh, I’m leaving the internet for a year,” I said.

Not really book-related, but I bet many of us would do a lot more reading if we did this.

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It matters little what the e-book actually costs.

It only matters what the audience thinks they should cost.

This is definitely true. I also think that readers see some ebooks (self-pubbed or otherwise) at free or 99 cents and that doesn’t square with top-line titles at 15 bucks. And I’m not sure that they are wrong.

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Bestselling novelist Paulo Coelho has convinced HarperCollins to sell many of his eBooks for 99-cents in the United States and Canada.

So tell me how much ebooks cost to produce again?

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